Generative engine optimization (GEO) is emerging as a game-changer in digital marketing. In the age of generative AI search engines like Google’s Search Generative Experience, ChatGPT Search, and Perplexity, businesses must rethink their approach to search visibility...
Earlier in 2024, Google introduced Gemini, a multi-modal large language model (LMM) designed to integrate across Google Workspace applications. From Gmail to Slides to Sheets, Gemini offers AI capabilities through a chat window that appears with a simple click on its...
The key to successful partner marketing is finding the right fit. Like in life, you want a compatible match where complementary strengths come together to deliver collective growth. Sure, a recognizable brand or large audience might catch your eye at first, but...
Garbage in, garbage out. As technology evolves, this computing ethos remains true. The quality of the output is only as good as the quality of the input. It’s an easy concept to understand in terms of calculations or data processing, but this sentiment is even more...
It’s no secret that the demand for influencer marketing is on the rise in the B2B sphere, with over 85% of organizations considering it an essential part of their programs. A well-planned pitching strategy is crucial to the success of an influencer campaign, as it is...
In the fight to capture their target audience’s attention, marketers and PR professionals must deploy a range of omnichannel tactics to boost engagement, raise brand awareness, and move customers further down the purchasing funnel. Today, Merritt Group is thrilled to...