Blog

Get the inside scoop on the latest strategies, trends and best practices for engaging your audiences and converting your buyers.

admin

Q&A With a Merritt Group-er: Get to Know Licie Leite

Get to know the latest addition to the Merritt Group team!  What do you do at Merritt Group? I’m a Public Relations Intern for the Security, Business Technology and Government Groups. I also support some of our marketing efforts by doing research, creating social...

3 Keys to Effective Lead Management

In sales and marketing, your database of customers and prospects is sacred. In B2B software, hardware and services sales – in which prospects can be highly specialized in their needs, and therefore require narrow targeting –  that database and the care with which...

3 Ways Data Enrichment Can Increase Your Conversion Rates

  As they say, knowledge is power. And in our world of marketing and sales, more knowledge about your prospects means better targeting and segmentation, more effective nurturing and smarter sales prospecting. One of the best ways to gain more “knowledge” about...

3 Tips for Security Vendors on Selling & Marketing to the CISO

We had the privilege of being a sponsor of the T.E.N.’s ISE® Sales and Marketing Breakfast at the RSA Conference a couple of weeks ago. In case you haven’t heard of it, this breakfast is a must attend event for sales and marketing professionals who really want to...

3 Key Takeaways From CXO Tech Forum: Uncle Sam Meets Silicon Valley

"Government agencies who ask entrepreneurs to have a seat at the table will be on the cutting edge of innovation with startups," said Douglas Maughan, Director of Cyber Security Division at the Homeland Security Advanced Research Projects Agency and panelist at the...

Categories