There are more than 8,000 marketing technology (martech) solutions on the market today according to Chief Marketing Technologist Blog. Who has the time to try even a fraction of the tools depicted in this eyesore of a “supergraphic”? To cut through the clutter, here...
As we head into this final quarter of an unforgettable 2020, I’m starting to think about where cyber companies should focus their marketing in 2021. Ironically, experts argue that during a recession, marketing is the one engine you should keep investing in—so you can...
The Cyber Marketing Society just launched its inaugural CyberMarketing Con 2020, offering numerous panels and intriguing discussions in order to help cyber marketing and PR professionals succeed. Scheduled to take place on Wednesday, September 23rd, at 10am ET, the...
This year’s economic downturn has forced many entrepreneurs to stop and reevaluate how (and if) they will pursue their startup dreams. But innovators—don’t give up hope just yet. For the right idea backed by the right team and marketing strategy, there is still...
Sporadic tweets, the occasional blog post, or distributing a one-off press release and believing that, “if you write it, they will come,” simply does not work when it comes to establishing industry thought leadership. For a company to be seen as an innovator in...
The ratio of men to women in engineering is 5:1 and only 37 percent of tech startups have at least one woman on the board of directors, according to recent stats. The time to change that disparity is now. That’s why I’m using this blog as a platform to help support a...