Winning federal government business means navigating long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? And what can...
As we enter 2021, the coronavirus refuses to take a hint and in fact, it continues to evolve as new variants emerge in Africa and Europe. As a result, so will distance and hybrid learning—and education technology (EdTech) companies need to be ready for this next...
Federal is an old-school market that requires an old-school marketing approach. Right? Not anymore. Investing in digital approaches to reach federal decision-makers is more important than ever as COVID-19 teleworking policies push an increasing number of government...
As we wrap up 2020, I’m thrilled to share that we’ve also closed out another fantastic Merry Week of Giving at Merritt Group. Despite shifting gears to accommodate a more virtual, socially-distanced world, we've been able to exceed our expectations raising more than...
The PR and marketing playbook for the past several decades has relied heavily on news distribution services. But today, the divide between legacy news outlets and modern news sites, bloggers and social media influencers is enormous, fragmenting readership and fed by a...
It’s no secret that the coronavirus pandemic uprooted industries across the board, forcing businesses to rethink their marketing plans and quickly shift strategies. For EdTech marketers, in particular, looking to stake a claim in a newly booming industry, the new wave...