It’s hard to believe that National Cybersecurity Awareness Month (NCSAM) is already celebrating its 18th year! NCSAM was originally created in 2004 via a partnership between National Cyber Security Alliance (NCSA) and the Cybersecurity and Infrastructure Agency...
It’s hard to believe we have just a few months left in 2021, but that doesn’t mean technology news will slow down — if anything, it’s going to speed up. While groundbreaking technology innovations and developments, or just the latest smartphone, can capture the...
In the first of a three-part series on B2G Marketing, Merritt Group and Market Connections discuss how to optimize your account-based marketing (ABM) approach for the federal government market. For the Lay of the Brand podcast, Peter Jacobs of Merritt Group and Aaron...
The second annual CyberMarketingCon is this week and I’m excited to moderate a panel session on Friday, September 25th at 11am ET focused on how thought leadership can help marketers reach and influence the CISO buyer — as we’ve seen time and again in Merritt Group’s...
School buses are rounding the corner. Backpacks are filling up with fresh supplies. That’s right—school is back in session. But the 2021 back-to-school season is set to be a unique one with the return to in-person learning for much of the United States. In...
By 2025, $500 billion per year will be spent on digital advertising. With all that money being spent by companies trying to grab a few milliseconds of attention, the costs of ad fraud can add up quickly. It’s estimated that in 2019 that cost was $42 billion, an...