Throughout the pandemic, so much has changed within marketing. As marketers, we now face fresh opportunities to connect with customers, support sales teams and drive the strategic goals of the enterprise. Last week, I moderated a Northern Virginia Technology Council*...
While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...
In the second of a three-part series on federal account-based marketing Peter Jacobs of Merritt Group, Aaron Heffron of Market Connections and Courtney Hastings of Qlik discuss how information and data can inform content strategies and how messaging, collateral and...
While many industries struggled to survive during the pandemic, digital health was having its moment to shine. Since March 2020, billions of dollars in funding have poured into the space and startups have continued to boom. As a result, marketers have faced added...
Over this past year, Merritt Group has grown and evolved in more ways than one, and giving back is more important to us than ever. Last year, we had to get creative and come up with a way to engage staff, partners, and clients in helping our community, while keeping...
COVID upended learning for K through 12 students and their families — yet the pandemic also accelerated the implementation of EdTech for virtual learning and administration. With school districts across the country again fully embracing classroom learning, we're...