Two of the most important ingredients for a successful healthcare marketing and PR program stand on opposite ends of the spectrum — compelling human stories and high-quality data. As more healthtech and medtech companies look to contribute to the broader ecosystem of...
In the final segment of our three-part series on federal account-based marketing, Peter Jacobs of Merritt Group is joined by Aaron Heffron, Executive Vice President of Market Connections and Kate Tong, Senior Director of US Public Sector Marketing for Elastic to...
As the use of analytics tools has grown with the evolution of the marketing tech stack, so has the hunger for data-driven marketing. Marketers are on a constant quest to prove the value of their efforts, and show direct connections to sales and revenue, especially...
In May 2020, Google announced the addition of its Core Web Vitals performance metrics to the Page Experience ranking factor. The intention of this set of metrics is to assess the overall functional fitness of a website's user experience. Think of this as a quick test...
When I look back at my career, there’s one day that I’ll never forget: May 4, 2009. This was the day that would change everything for me, both personally and professionally. It was the day I finally met Tim Wilson, the co-founder and editor of Dark Reading. Sure, we...
We look forward to our favorite week of the year—Merry Week of Giving—where we come together for seven days of volunteering, holiday activities and giving back to the local community. As we close out 2021, we’re thrilled to share the impact of this year’s Merry Week...