Case Study:
Industry
%
increased SoV against competitors
placements in Tier 1, channel, and trade outlets
Why
Huntress had very little brand visibility and media traction and wanted to expand beyond the channel press. They turned to Merritt Group to provide positioning and outreach to create awareness of the company and its CEO with Tier 1 business press and trade outlets.
How
Merritt Group quickly enacted a strategy to increase share of voice (SoV), define the company as a source for cyber knowledge, and establish a home for Huntress in the media.
We increased Huntress’s SoV against publicly-traded, large competitors by 375% in a single quarter, then continued to consistently garner high-profile coverage, with over 500 placements the following year.
We also established the CEO as a sought-after source for cyber knowledge, helping to turn Huntress from an up-and-comer into a household name.
