Case Study:
Industry
campaign assets created in 2 months
languages addressing NA and LATAM
of targets in multiple industries
Why
To fuel the growth of its strategic cloud and AI businesses, Microsoft needed to get solutions messaging to market quickly to create demand among hundreds of target accounts and core industries in multiple markets.
Microsoft asked Merritt Group to create primary and secondary content at scale to engage these target personas, buying stages, industries, and markets.
How
Our team developed the persona and stage-specific content strategy, messaging, and plan using dozens of assets to communicate product and solutions features and impact to quickly drive engagement and leads.
We used a 7-up model of content production and scaling (which is 7 derivative assets for each premium one), creating specific themes for premium assets and derivatives by industry, personas, and channels. The MG Studio team produced high-value, on-brand content and creative at scale, including eBooks, infographics, nurture emails, paid and organic social posts, and more — all within 2 months of kickoff.
Shahed Ahmed
Executive Vice President, Partner