Case Study:
Creating a new brand and identity for flight shopping
Industry
Service
refreshed brand developed and successfully launched in 8 months
market-focused assets and templates created
Platinum Hermes Creative Award earned
Why
ATPCO is a technology company funded by the major global airlines to serve as a data and analytics bridge between the airlines and travel retail sites and agencies. If you’ve booked a flight, you’ve used ATPCO data. ATPCO acquired a company called RouteHappy and brought on Merritt Group to help them completely revise their messaging and brand from the ground up.
How
We used our messaging framework to build a combined story for ATPCO and Routehappy. We completely revised the visual brand to differentiate in-market. We then helped ATPCO successfully launch the new brand — featuring the re-envisioned storylines and visuals — at its annual Elevate user conference.
Melissa Chadwick
Senior Vice President, Partner