Case Study:
Creating a mobile security leader
Industry
Service
%
increased share of voice
%
share of voice (from previous 9%)
Why
Wandera, a zero trust cloud security company, was relatively unknown compared to competitors in a fairly mature market. They turned to Merritt to help them increase brand visibility and share of voice.
How
Our team developed an aggressive media strategy to build strong Tier 1 relationships. We secured relationship-building meetings with Politico, Washington Post, CNET. CBS Forbes, CNBC and more.
Merritt Group was able to secure 42% SOV compared to just 9% the year prior and establish Wandera as a mobile security leader through data-driven storytelling. This was a 356% increased coverage from quarter over quarter, which dominated close competitors.
Michelle Schafer
Senior Vice President, Partner