Case Study:
Industry
app downloads in just 2 months
%
facebook CTR
Why
InnoCaption delivers a mobile app that offers real-time captioning of phone calls for the deaf and hard of hearing community. The company hired Merritt Group to develop a refreshed brand and website, and craft a digital and PR-heavy program to build product awareness, increase app downloads, and grow its user base.
How
Starting with new branding and an updated go-to-market message, the Merritt Group team launched a brand awareness and positioning campaign that quickly increased website traffic and drew mentions in target media outlets.
At the same time, programmatic, search, and social advertising focused on Facebook and Instagram generated CTR ranging from 2.39%-4.17% (compared to 0.70-1.25% Benchmark) and CPC of just $0.79 (compared to $1.72 Benchmark). As a result, downloads and signups doubled within two months of launch.
Shahed Ahmed
Executive Vice President, Partner