Merritt Group Strengthens Enterprise Technology Portfolio and Expands National Footprint with New Clients in Ohio and South Carolina
D.C.-Area Office Diversifies Enterprise Technology Practice Group by Partnering with Market Leading Companies Teradata and Modus21
RESTON, VA – July 29, 2009 – Merritt Group, Inc., a nationally
recognized communications firm that helps move markets for
forward-thinking companies in the government, healthcare and technology
sectors, today announced two key account wins that strengthen its
enterprise technology portfolio in the areas of business intelligence
and data analytics and also technology consulting in Business Process
Management (BPM) and Service Oriented Architecture (SOA).
With
the additions of Teradata Corporation (NYSE: TDC) and Modus21, Merritt
Group’s Enterprise Technology Practice Group is off to a fast start to
the year despite the down economy. Each client selected Merritt Group
for the agency’s deep-rooted expertise in enterprise technology and its
innovative approach to communications and digital campaigns that reach
targeted media, analyst and financial audiences.
“We are
excited to partner with these innovative companies and look forward to
helping them leverage both traditional PR and digital programs to build
their market awareness. The state of the economy is driving difficult
decisions in IT spending, making it doubly important for companies to
send a differentiated message to the market and leverage direct
communications channels such as the Web,” said Ben Merritt, CEO of
Merritt Group.
Merritt Group will continue to leverage its
comprehensive approach to research-driven public relations, customer
advocacy and strategic positioning to support its clients with
integrated communications campaigns that build on its strong media
relationships and digital services experience.
Although both
clients develop enterprise technology solutions, each must communicate
to a broad range of customers. As a global leader in data warehousing
and analytic technologies, Teradata, based in Ohio, looks to Merritt
Group to communicate its messages to business and information
technology (IT) audiences. Modus21, based in South Carolina, advises
organizations to become more “process-centric” to maximize return on
existing infrastructure and uses Merritt Group to execute a media
strategy that reaches corporate and government audiences.
About Merritt Group
Since
its founding in 1996, Merritt Group has helped companies drive
awareness for their innovations through public relations, marketing and
digital strategies. This includes a unique combination of market
research, strategy, execution and measurement for established and
emerging companies. Our expertise is focused in five practice areas -
Enterprise Technology, Communications & Networking, Government IT,
Security and Healthcare - each with a team dedicated to the issues,
trends and influencers relevant to the industry segment. Merritt
Group's offices are located in Reston, Virginia and San Francisco,
California. For more information, please visit www.merrittgrp.com.
About Teradata
Teradata
Corporation (NYSE: TDC) is the world's largest company solely focused
on raising intelligence through data warehousing, data warehouse
appliances, consulting services and enterprise analytics. Teradata is
in more than 60 countries and on the web at www.teradata.com
About Modus21
Modus21
is a technology consulting firm specializing in transforming an
organization’s Information Technology infrastructure from being
“Technology Centric” to being “Process Centric” by implementing proven
Business Process Management (BPM) and Service Oriented Architecture
(SOA) principles and tools. Modus21 concentrates on implementing
technical capabilities that provide a means to continuously improve
business processes. Organizations must be able to manage and measure
processes in order to plan and execute improvement efforts. The Modus21
process methodology has been developed while working with some of the
largest and most complex organizations in the world, ranging from
Fortune 500 companies to the United States Government. Because of this
extensive experience, Modus21 is able to deliver a wide range of
capabilities and solutions to maximize the return on existing
infrastructure. Modus21 was founded by a group of professionals that
have worked together since 2000 on a variety of Business Process
Management and Systems Interoperability engagements.
While
most firms focus solely on process improvements or technology upgrades,
Modus21 believes that working closely with clients to achieve
successful implementation of BPM strategies and principles helps make
clients more efficient and effective. For more information, visit www.modus21.com.