Merritt Group Expands Government Practice with Two Client Wins
Vangent and CiNet Choose Merritt Group for Public Sector, Healthcare and eLearning Expertise
RESTON, VA – February 2, 2010 – Merritt Group, Inc., a nationally recognized communications firm that helps move markets for forward-thinking companies in the government, healthcare and technology sectors, today announced the addition of Vangent, Inc. and Critical Information Network (CiNet) to its Government Practice. The two client wins broaden Merritt Group’s government portfolio in the areas of systems integration and eLearning solutions.
Vangent, a global provider of information management and strategic business process services, will work with Merritt Group to drive communications and public relations initiatives that raise its brand awareness and advance services and business with the U.S. federal government. Additionally, Vangent will leverage Merritt Group’s Healthcare Practice Group expertise to broaden its business in the growing healthcare industry.
CiNet delivers eLearning and workplace training solutions to customers in the public safety, healthcare and industrial operations fields through one of the world’s largest libraries of educational multimedia content. CiNet will look to Merritt Group to design and execute communications and marketing campaigns that help raise the company’s profile amongst police officers, firefighters, emergency medical responders and other personnel that rely on timely training content to meet certification requirements and remain competitive in rapidly changing professional environments.
“Our clients recognize the increased importance of implementing the right mix of marketing and communications strategies to influence public sector audiences,” said Alisa Valudes, executive vice president, Merritt Group. “It is an honor to support distinguished companies like Vangent and CiNet. These important wins in our East Coast office underscore our agency’s strength in delivering innovative campaigns that can effectively reach the government audience.”
Merritt Group will employ a research-driven approach to public relations, customer advocacy and strategic positioning in order to support its new clients with integrated communications campaigns that build on the firm’s strong media relationships, creative approach to high-impact PR campaigns and digital services experience. Vangent and CiNet both selected Merritt Group for the agency’s experience in government information technology and healthcare as well as for its approach to communications campaigns that integrate traditional PR and digital campaigns.
About Vangent, Inc.
Vangent, Inc. is a global provider of consulting, systems integration, human capital management, and business process outsourcing services to the U.S. Federal and international governments, higher education institutions, and corporations. Vangent's more than 7,000 employees support clients including the Centers for Medicare & Medicaid Services, the U.S. Departments of Defense, Education, Health and Human Services, and Labor; and the U.S. Office of Personnel Management, as well as Fortune 500 companies. Headquartered in Arlington, Virginia, the company has offices throughout the U.S. and in the U.K., Canada, Mexico, Venezuela, Argentina and the United Arab Emirates. For more information, visit www.vangent.com.
About CiNet
CiNet provides performance-focused eLearning solutions that help to save lives, protect critical infrastructure and improve workplace efficiency. The corporate mission is to deliver the right information to customers at the right time, to optimize organizational and individual performance. With one of the world’s largest libraries of educational multimedia materials, and trusted industry brands that have served public safety, healthcare and industrial operations professionals for over 20 years, CiNet offers a single source for learning needs.
About Merritt Group
Since its founding in 1996, Merritt Group has helped companies drive awareness for their innovations through strategic communications programs spanning public relations, marketing and digital services. This includes a unique combination of market research, strategy, execution and measurement for established and emerging companies. Our expertise is focused in five practice areas - Enterprise Technology, Communications & Networking, Government, Security and Healthcare - each with a team dedicated to the issues, trends and influencers relevant to the industry segment. Merritt Group's offices are located in Reston, Virginia and San Francisco, California. For more information, please visit www.merrittgrp.com.