Merritt Group and Synchronica Win "Gold" in 2006 MarCom Creative Awards Competition
Television Placement for “Synchronica Mobile Manager Screaming Cell Phone” Campaign Honored
RESTON, Va. - January 3, 2007 - Merritt Group, Inc., a nationally-recognized communications firm, has been selected as a Gold Award winner in this year's 2006 MarCom Creative Awards competition for work done with its client, Synchronica plc, an international provider of robust mobile synchronization and device management solutions. The MarCom Creative Awards is an international awards competition that recognizes outstanding achievement by marketing and communication professionals.
"We are thrilled to be honored by MarCom Creative Awards and receive industry validation for the outstanding work done daily by our talented communications professionals," said Ben Merritt, CEO and founder, Merritt Group. "Our deep technology industry expertise, coupled with carefully crafted PR strategies, continues to deliver meaningful results for all of our clients. We are extremely pleased to share this honor with Synchronica."
Merritt Group and Synchronica received the Gold Award in the category of Television Placement for Synchronica's Mobile Manager screaming cell phone campaign. The winning WTTG - Fox 5, Washington, D.C. news placement created significant buzz for UK-based Synchronica that resulted in a dramatic rise in product interest and awareness.
"From strategic planning to execution, Merritt Group's dedicated communications team played an integral role in creating a big splash for our Mobile Manager product," said Nicole Meissner, CMO, Synchronica. "Although we're headquartered in the UK, Merritt Group acted as a natural extension to Synchronica's marketing group in Europe and we could not have had a successful U.S. campaign without them."
MarCom Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
About Merritt Group, Inc.
Since its founding in 1996, Merritt Group has helped technology companies drive awareness for their innovations. This includes a unique combination of market positioning, customer-focused messaging, public relations, and market research for established and startup technology companies. Our technology expertise is focused in four practices - Security, Enterprise Technology, Communications and Networking, and Government IT - each with a team dedicated to the issues, trends and influencers relevant to their industry segment. Merritt Group's offices are located in Reston, Virginia and San Francisco, California. For more information, please visit www.merrittgrp.com.